Sincere apology messages for a friend, partner, parent, coworker, boss or customer. From professional apology emails to heartfelt 'I'm sorry' texts after a fight.
Recent
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16 messages
What makes a good apology
Say what you did, take responsibility and say what you'll do differently. Skip 'I'm sorry if you were offended' or 'but'. Those turn an apology into an excuse.
Keep it short. A long explanation can sound like you're defending yourself.
At work
For a boss or client, acknowledge the issue, apologize once and move straight to the fix and the timeline. One clear apology sounds more professional than several.
FAQ
Is it okay to apologize by text?+
For small things, yes. For something serious, a text can open the door, but follow up with a call or an in-person conversation.
What if they don't reply?+
Give them time. You can send one short follow-up later, but don't push. Respecting their space is part of the apology.
How do I apologize to a customer?+
Thank them for their patience, apologize clearly, explain the fix and, if appropriate, offer something to make up for it.